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ABC3D - READING PROGRAM ABC3D - READING PROGRAM Livres à découvrir - Books to read Friday, June 25, 2010 La nouvelle communication de crise Les conséquences d'une crise sont quelquefois lourdes pour l'entreprise. Aussi est-il important de comprendre ses mécanismes et ses caractères afin d'anticiper, voire éviter au maximum les événements qui sont susceptibles de l'engendrer. La communication est un élément capital de la gestion de la crise. Quelle est l'influence de la communication sur l'anticipation, la gestion d'une crise, l'impact sur l'image de l'entreprise ? Comment faut-il communiquer ? Quelle forme de stratégie de communication choisir ? Quelle est l'influence des médias sur l'opinion publique ? Comment les consommateurs s'organisent-ils face à une situation de crise ? Quelles sont leurs exigences quant au droit à l'information ? Qu'en est-il du principe de précaution lorsque surviennent des événements tels que le naufrage de l'Erika, la crise de la vache folle ...
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32 - blogger.com, draft.blogger.com, abc3d.blogspot.com, abc3d70.blogspot.com, abc3d1.blogspot.com, abc3d2.blogspot.com, abc3d3.blogspot.com, abc3d45.blogspot.com
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