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Matthieu Mingasson: Creating products that solve problems
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Matthieu Mingasson | Creating Product Matthieu Mingasson Creating products and services that solve problems Head of Design Transformation, Code and Theory , New York City. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller What I do: Head of Design Transformation at Code and Theory Creating Products and Services that solve problems Working with organizations, brands, and startups of all kinds Bringing business, research, strategy, design and technology together Designing the process before designing the product Defining Design Transformation Design Transformation is the practice of generating future value for customers and businesses, by increasing organizations’ ability to identify problems, to experiment with solutions, and to operate change. When a company executive asks “How should we redesign our digital platform and services?”, the unformulate...
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