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2024-07-08 03:13:33
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2024-07-08 03:13:33
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2026-02-17 15:16:29
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title
Adformula
description
The best Indian blog on Marketing communication !!!
image
site name
author
updated
2026-02-15 22:52:12
raw text
Adformula Home Thursday, February 19, 2015 ADVERTISERS’ BIGGEST GAMBLE – WORLD CUP CRICKET !!! Vipin Nambiar, The Times of India Mumbai Season of cricket begins… All focus is to the land of Kiwis and Kangaroos… Expecting some thunder down under !!! Again for sports in India, nothing gets bigger than the Cricket World Cup and so for the mightier brands out here. Star India is all set to count it big this time with a diversified telecasting strategy. None ever dared to try it before, 2015 edition ICC WC will be available in 4 language channels and that too with the commentary in the respective regional languages. Kudos to the idea and execution team. States with strongest regional flavours like Tamil Nadu, Kerala, West Bengal and Karnataka will get to enjoy the local flavor and style this season. This is apart from the Hindi and English telecasting by Star Sports. The idea behind this whole regional proliferation may be; is to target the varied audience down south and in ...
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2026-02-15 22:52:12
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