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Smarter Marketing gets Better Results
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We know that firms using marketing analytics and market dashboards outperform their competitors. Even a small improvement in using analytical dashboards brings on 8% higher Return on Assets on average
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Smarter Marketing gets Better Results
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Smarter Marketing gets Better Results | Prof. Dr. Koen Pauwels on marketing analytics Smarter Marketing gets Better Results Prof. Dr. Koen Pauwels on marketing analytics Menu Skip to content Home About me Marketing Topics My Book Contact Home We know that firms using marketing analytics and market dashboards outperform their competitors. Even a small improvement in using analytical dashboards brings on 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries. However, only 16% of large international companies use marketing analytics and this number even lower for small and medium-sized firms (SMOs) and for emerging markets in prof. Pauwels’s experience across America, Europe and Asia. Here is your opportunity to stand out from your competitors. His new book “It’s not the Size of the Data, It’s How You Use It: Smarter Marketing with Analytics and Dashboards” invites you in 4 steps to (1) understand what market a...
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