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title
description
image
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April Dunford
updated
2026-02-28 22:47:22
raw text
Positioning with April Dunford | Substack Positioning with April Dunford Subscribe Sign in Home Work with me Archive About Positioning and Acquisitions An acquisition – for both the acquiring company and the company that has been acquired – is a golden opportunity to revisit and tighten up positioning… May 16 • April Dunford 31 Share this post Positioning and Acquisitions aprildunford.substack.com Copy link Facebook Email Note Other 3 Dolly, Beyoncé and Differentiated Value My favorite positioning quote is from Dolly Parton, who said, “Find out what you are and do it on purpose.” I think about this quote a lot (I used it in… Apr 12 • April Dunford 35 Share this post Dolly, Beyoncé and Differentiated Value aprildunford.substack.com Copy link Facebook Email Note Other 3 Shifting Positioning - Why B2B Tech is Different Consumer products rarely shift positioning, where positioning shifts are expected and normal ...
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