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title
audienceevolution
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New technologies and the transformation of media audiences
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2026-02-20 19:09:02
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audienceevolution | New technologies and the transformation of media audiences audienceevolution New technologies and the transformation of media audiences Skip to content Home About ← Older posts Consolidation and Collaboration in the Audience Marketplace Posted on December 19, 2012 by pnapoli There were a couple of high profile developments in the audience measurement industry this week that will likely have profound implications for how audiences are measured and valued in the years to come. First came Nielsen and Twitter’s announcement that the two companies would be collaborating on a new metric — a “Nielsen Twitter TV Rating” for television programs. Then came the announcement from Nielsen and Arbitron that Nielsen would be acquiring the radio audience measurement firm in a cash and stock deal. Continue reading → Posted in Arbitron , Nielsen , Radio , Social Media , Television | 13 Comments Nielsen, Social Guide and the Merger of Old...
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