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title
Watch Videos on Beet.TV
description
Beet.TV is an essential chronicle of the digital video revolution covering video advertising strategy; programmatic; and other aspects of the industry.
image
site name
Beet.TV - The Root to the Media Revolution
author
updated
2025-12-17 19:00:10
raw text
Beet.TV – The root to the media revolution Skip to content Beet.TV Search for: Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram In a high-speed, data-driven world, the demand for precise measurements in digital advertising has never been higher. With the rise of first-party data and the growing complexity of consumer metrics, advertising is exiting the era of broad strokes and entering a realm of razor-sharp focus. That's where Ron Amram comes in. Previously head of media at Sprint Nextel and Heineken USA, Amram is now senior director, global media, at confectionary maker Mars. In this video interview with Beet.TV contributor Jon Watts, Amram explains how the company is approaching the new media world. The Three [...] Continue Reading > > Posted on 09/21/2023 at 8:31 Innovation in Measurement, a Beet.TV Leadership Series presented by Innovid Leave this field empty if you're human: Recent Videos Sustainability & Responsible Market...
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