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title
Beethoven? Previn?
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Classical music, marketing and other musings
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Beethoven? Previn?
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Beethoven? Previn? | Classical music, marketing and other musings Beethoven? Previn? Classical music, marketing and other musings Skip to content Home About ← Older posts The unsexy middle… Posted on June 24, 2013 | Leave a comment Anyone who has visited this blog more than once will know that it doesn’t get updated all that much. It’s just as well then that this blog exists, as it manages to get me so irritated it encourages me to write. My topic today does not address the blog specifically, although a later one will. Rather, I’d like to point out the middle ground. To summarise the linked article above – the author proposes that arts companies (orchestras and classical record labels in particular) spend too much time and money chasing young audiences who aren’t likely to attend rather than investing in their core audience. Of course, it depends on your organisational priorities. But from a commercial point of view then I’d generally agree – it is harder...
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