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boanergetan
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image
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boanergetan
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2026-02-27 17:27:44
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boanergetan boanergetan Skip to content About Zappos — Flat out customer obsessed Doing everything for customers –marketing for success is all about the best customer service and ultimate customer experience —that is the core philosophy and most important approach of Zappos company. Zappos decided to skip investment in advertisements, embraced criticism as a “free gift of information” and even referred rival companies to their customers when they do not have the product in stock…. They are willing to do all of these seemingly self-destructing strategies in the name of customer service. They believe the best marketing tool is the customers’ word of mouth. And the only way an organization can be entitled to the word of mouth of the customers is if they the organization can make the customers say “WOW” in response to what the organization has to offer. That is the reason why Zappos is heavily investing on improving customer service so that business transactions will be more conv...
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