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title
二分法
description
基于本能的营销突破战
image
site name
二分法
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2026-03-10 06:07:27
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二分法 | 基于本能的营销突破战 二分法 基于本能的营销突破战 主页 跳至内容 首页 About 今天新开了一个博客，欢迎大家光临！ 品牌经理的管理职责 Posted on 12月 6, 2005 by 二分法--梅江 3 品牌经理在企业的职能因企业的发展所处的阶段不一样，而不同。一般来说，品牌经理可以分为4种：创立品牌型、维护品牌型、链接品牌型、组合品牌型。品牌经理在企业中扮演三个角色：一是制定和实施品牌的战略规划；二是向高层管理者汇报品牌战略思想和如何执行；三是培训员工为了公司的盈利自觉执行品牌管理的具体措施。品牌经理与其它部门协同作战，在产品开发、销售、物流、财务和管理各个方面把握品牌发展的大方向。 继续阅读 → Posted in 未分类 | 3条评论 奢侈品牌的奢侈本质 Posted on 11月 11, 2005 by 二分法--梅江 1 奢侈品牌的奢侈本质 奢侈品牌之所以是奢侈品牌，取决其于昂贵的定价，并通过非常规的传播手段，让用户潜移默化地接受品牌，理解品牌的内涵——简而言之，就是接受奢侈品牌高价的理由。 主要特征是高价 “为什么你会背LV的包？” “因为背着LV就是背着钱啊！” 继续阅读 → Posted in 未分类 | 一条评论 郎咸平：个人品牌如何建立 Posted on 11月 11, 2005 by 二分法--梅江 Reply 郎咸平先生在上海东方卫视第一财经的财经郎咸评节目的酬劳是按照分钟计算的，字字如白金一般。这让国内的学者们叹为观止了，有人反对，有人认同，不管怎 样，这位善于把知识拿出来当枪使的教授给沉闷的讲究秩序和道理的大陆同行们上了一课：哦，知识原来可以这样发挥作用的啊！ 继续阅读 → Posted in 未分类 | 留下评论 产品瘦身——提高品牌的清晰度 Posted on 11月 11, 2005 by 二分法--梅江 Reply 2005年11月11日11:27 来源:中国工业报 作者:白朋飞 强势品牌总是有...
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