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title
HERE Brand Guidelines
description
image
site name
author
HERE Technologies :: HERE Design System team
updated
2026-02-17 19:35:50
raw text
HERE Brand Guidelines::HERE Brand Guidelines HERE Brand Guidelines Light Dark HERE Brand Guidelines 3 min read Introduction We are building an adaptive brand that defines who HERE is Our goal is to create a brand that we take pride in, one that is true to the valuable company mission that unites us all. Creating an ownable and personable HERE brand is critical for building meaningful, emotional, long-term connections between our company, our customers, and our employees. Even in a B2B world, brand plays an important role. At the end of the day, we’re all people. And business customers and partners, just like consumers, are impacted more strongly by brands they share common values with. But our world is changing rapidly. And customer and employee needs, the economy and markets, and our business are all changing with it. To thrive within this uncertainty, our brand needs to be adaptive within a stable framework, enabling us to evolve with the times while staying true ...
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