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title
Capacify
description
site name
Capacify
author
updated
2026-02-27 02:29:32
raw text
Capacify Capacify Post navigation ← Older posts Greenwash Flies Again Posted by Richard Farr 0 You all know what greenwash is, I’m sure: ”Disinformation disseminated by an organization so as to present an environmentally responsible public image” will serve as a pretty good basic definition. Basically, companies lie to you. I mean, companies lie to us all the time – it’s called marketing – but when they mislead customers in a way that causes them to make choices that are bad for the environment, I take that personally. Because air travel is not sustainable, the companies who offer us air travel have to greenwash extra hard. Notorious among them was greenJet. Remember this? Quick question while we consider that one: what the heck does “eco assured” signify, and what body provides such assurances? Study the poster as carefully as you like, but you aren’t going to find the answer. Futerra (2008) made an example of greenJet, putting an end to that particular scam…...
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