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DBCrawford
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image
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DBCrawford
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updated
2026-02-22 15:25:10
raw text
DBCrawford DBCrawford Home Who Dat? Continuous Measurement for Successful Events 25 Mar 2012 Leave a comment by Debbie Crawford in Work Events require a large portion of B2B budgets, but determining ROI is often overlooked in the planning process. Clearly defining what the objectives are before the event takes place is vital in determining if the goals were met at the outset of a project. This seems logical, but it is often disregarded. Creating a benchmark will help prove the ROI to senior leadership, as well as give you guidance regarding the next event (if it’s an annual / recurring event). A key question to ask is: What are the goals of the program? From there, defining objectives is easier. By understanding the various metrics available, you can choose the appropriate ones to measure depending on your objectives . Potential metrics include: Both the number of attendees as well as the length of their visit. Measurement of audience participation in the ...
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