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James Porteous
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Things about design and photography
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James Porteous
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2026-01-09 19:39:42
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James Porteous | Things about design and photography James Porteous Things about design and photography HOME Specialise and survive For a long time, I’ve told anyone that will listen that if they want to design customer-facing services of any kind, they need to spend some time working in the hospitality industry. Now I’m not some bell-ringing, national service loving idiot, I simply think it’s practical to have some sense of what it’s like to actually deliver a service to a living, breathing – often swearing – customer. But more and more, I think that major service providers can learn in a similar way, looking at how other industries have innovated in the way they interact with their customers. Large organisations across the world have a depressing, ongoing obsession with trying to emulate Apple. It’s a jealous, boring habit that has spawned countless products, digital and physical, which aim to capture the enthusiasm for Cupertino-created magic, but relentlessly fall short...
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