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Afterwords
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Business insights for seeing the forest and the trees
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Afterwords
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2026-01-11 23:40:10
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Afterwords | Business insights for seeing the forest and the trees Afterwords Business insights for seeing the forest and the trees Skip to content Home About Reading list ← Older posts The Accidental Marketer Posted on June 19, 2015 by Jerry Rackley I entered the marketing profession quite by accident. Over 30 years ago I graduated from university with a degree in computer science, having also worked the four years I was earning that degree at the university data center. I finished school with a diploma that provided evidence that I had the academic underpinnings to develop software, and a resume that included highly relevant experience. Despite the relatively poor job market when I graduated, I had three good offers. Surprising myself, I chose the one with the lowest starting salary, at IBM, because I liked the culture and upward mobility there. IBM didn’t see me as a software programmer, but instead put me in a sales and marketing branch office. I never wr...
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