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title
Blog Ferdy
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2026-01-28 19:10:06
raw text
Blog Ferdy skip to main | skip to sidebar Senin, 12 April 2010 AnalisiS Strategi Bersaing GIANT VS CARREFOUR Sumber : http://suharjono.wordpress.com Hypermarket, kira-kira seperti itulah brand yang dikedepankan oleh dua merk ini dan beberapa merk lain. Sebuah layanan one stop market dimana semua kebutuhan dijual di sana, dari kebutuhan sehari-hari sampai kendaraan bermotor dijual. Kenapa gue tertarik membahas dua brand ini? Dari segi umur CARREFOUR lebih unggul karena sudah lebih dulu bermain di segmen ini dibandingkan dengan GIANT – anak perusahaan dari HERO supermarket – yang baru bermain di segmen ini sekitar dua tahun yang lalu. Namun ada yang unik di sini, GIANT berusaha memenangkan brand dengan positioning “produk dalam negeri” dan produk “termurah”, yang jelas tidak dimiliki oleh CARREFOUR atau hypermarket lain. Jelas ini agak menguntungkan GIANT, tapi seberapa berpengaruhkah positioning ini terhadap segmentasi pasar? Berikut akan saya bahas. ...
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