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Krishna Mehra
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Conversations, Coffee and Capillary
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Krishna Mehra
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2026-02-26 08:55:27
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Krishna Mehra | Conversations, Coffee and Capillary Krishna Mehra Conversations, Coffee and Capillary Search: Home About Posts Comments Fun Tech Life Events Personal Entrepreneurship Business Reviews ComputerScience Economy Moving CRM from Behind the Scenes to the Sales Floor January 7, 2014 This article recently came out in the Retail Merchandiser . Read the original article here . For the longest time, Customer Relationship Management (CRM) solutions have been kept hidden from the sales floor, residing somewhere in the back or at a brand’s headquarters. This is exactly where it shouldn’t be because the sales floor is where customer relationships are formed and strengthened over time (which is what a CRM is meant to help with). Customer experience solutions (such as CRM) as well as sales associates play a powerful role in influencing what customers actually buy. Certainly store location, prices and selection are important but most brands als...
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