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title
Marketing Practice
description
World's Largest Online Resource On Indian Brands.
image
site name
author
updated
2025-12-11 04:37:28
raw text
Marketing Practice Marketing Practice World's Largest Online Resource On Indian Brands. Monday, January 29, 2024 Tata.ev : Move with Meaning Corporate Brand: Tata. ev Company : Tata Motors Brand Analysis Count: # 623 Tata Motors has done an interesting branding strategy for its EV business. Tata's initiatives in the electric vehicle segment are under its subsidiary Tata Passenger Electric Mobility (TEPM). In 2023, the company announced that the subsidiary will have a branding of " Tata.ev" with the extension ".ev" in a circle which the company calls "the orbit"- giving it an individual brand identity at the corporate level. All its electric vehicles will now have an extension of ".ev" along with the brand name to signify the electric version. The move is an interesting study in the brand architecture strategy domain. Tata Motors launched its EV business in India in 2019 with the Tigor brand and followed it up with the Tata Nexon EV in 2020 which became highly popula...
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