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Insight and Opinions on Social Media and Public Relations Research and Measurement
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| Insight and Opinions on Social Media and Public Relations Research and Measurement Insight and Opinions on Social Media and Public Relations Research and Measurement Search About Social Media Metrics & Measurement Continue to Evolve 9 Jun This week on 11/12 June, AMEC is holding their next International Summit on Measurement. Many of you will recognize AMEC as the framer of the Barcelona Principles at their annual meeting in 2010. The theme this year is upping the game to deliver relevant insights along with traditional measurement reporting on performance against objectives and KPIs, in order to provide a richer environment and context for making strategic business decisions. In this post, I wanted to shine the light on a workshop during the Summit called, Metrics that matter: Making sense of social media measurement . The session, led by Richard Bagnall, promises to look at the latest social media measurement trends, provide a look ahead at what might be ...
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