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Usability and User Experience “expert” Steve Krug is the author of Don’t Make Me Think: A Common Sense Approach to Web Usability (“everyone’s introduction to UX”) and the usability testing handbook Ro
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Steve Krug | Usability, mostly. Home Don’t Make Me Think Rocket Surgery Made Easy About Blog Downloads Contact Select Page Usability/UX consultant Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think. Don’t Make Me Think… …is in its 3rd edition, with over 700,000 copies sold in 15 languages. And people are still saying the same nice things they always have, like these recent tweets and Amazon reviews: “Hands down, still the best introduction to UX.” “Absolutely everyone should read this book. The internet would be a far better place.” Check it out! Featured blog post You say “potato,” I say “focus group” March 22nd | Featured , Usability testing There’s one phenomenon you really should be prepared for when you introduce the idea of usability tests in your organization: People will think you mean you're going to be doing focus groups. Seriously. This really happens. All the time. The... read more Watch ...
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