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2025-05-18 17:16:58

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Open Graph

title

The Accidental Business Traveller

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The Accidental Business Traveller

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2026-03-02 10:47:53

raw text

The Accidental Business Traveller The Accidental Business Traveller Skip to content Home About ← Older posts April 13, 2018 · 4:04 PM Only the reader knows… One of the many wondrous trends spawned by the outsourcing industry is that of hiring indifferent writers and expecting excellent writing. As I look through the recruitment ads, I see more and more of them rating a mythical quality called “domain expertise” higher than writing skills. What they mean is specialization in something else; not a particular branch of writing but a whole other subject. One ad for a business writer wanted applicants with MBAs or degrees in economics. Why, for God’s sake? Professional writers should be able to take a brief from an expert – in any subject – and write it in the language of whatever human being the expert wants to reach. That’s the whole point of the craft. Meanwhile, the world is increasingly littered with product literature stuffed full of acronyms, incomprehensible us...

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