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SRxA's Word on Health
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Strategic News & Views
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SRxA's Word on Health
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SRxA's Word on Health | Strategic News & Views SRxA's Word on Health Strategic News & Views Post navigation ← Older posts Death of the Pharma Sales Rep? Posted by srxa 0 We’re not feeling a whole load of Christmas cheer among the pharmaceutical industry this festive season. First came the news that GSK is phasing out all payments to doctors and will no longer be bonusing their reps based on sales. Now, a new study suggests the end of the road may be nigh for pharma sales reps. According to a survey of nearly 3,000 physicians undertaken by CapGemin i and QuantiaMD , when it comes to receiving clinical and medical info, reps rank last as a resource behind print, digital media and phone links. 67% of physicians say digital media is their preferred source of information from drug-makers 40% believe digital media has the most relevant and personalized content 52% believe sales reps will eventually become information coordinators Only a paltry 20% say rep...
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