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title
In-Store & Retail Media News
description
Retail media news from around the web, including updates on digital media networks (like digital signage and interactive kiosk systems), POP display systems, loyalty marketing, and whole-store merchan
image
site name
author
updated
2026-03-10 16:51:09
raw text
In-Store & Retail Media News skip to main | skip to sidebar Tuesday, September 08, 2009 All Lost in the Supermarket, Take 2: What's Green Anyway? A recurring theme in my consumer-focused story is simple equals better. The less you confuse customers, the more likely they'll single out a product or brand and retain a sense of its importance and utility in their everyday lives. For most items (not luxury or splurges, though), this is the main goal of marketing, branding, and consumer loyalty pitches. But sometimes it seems like confusion is the main goal of marketing: distract your opponent with the most noise and they'll acquiesce, pulling out their credit cards in the process. According to Chain Leader magazine , a national survey conducted by the Shelton Group suggests that while the majority of Americans are interested in buying more green products, they are confused and lack information about how to choose among the array of possibilities. Indeed, Shelton Group's ...
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