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title
Touch Point City
description
Jaywalking the intersections of marketing, sales and brand
site name
Touch Point City
author
updated
2026-03-02 15:32:53
raw text
Touch Point City | Jaywalking the intersections of marketing, sales and brand Home About Contact FYI Touch Point City Jaywalking the intersections of marketing, sales and brand Feeds: Posts Comments Brand Origin: Don’t Leave Home Without One 01.05.2013 by Vince Giorgi Brand image should be grounded in brand origin. By that I mean, the foundation or “genealogy” from which a brand draws its image and differentiation. This thought came to mind as a colleague and I sketched on a white board possible solutions to a client’s marketing challenge. Marketers at this company believe their brand owns a premium position in a crowded category. Their advertising is all about clothing their products in that premium image. But when we talk with people who know the category well, they tell us buyers and specifiers regard the brand’s products as “pretty good.” Better than average, but by no means best in class. If that’s true, then one of the brand’s challenges, it seeme...
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14 - architectmagazine.com, b2bdigital.net, digiday.com, adage.com, b2bsalesboost.com, blogcatalog.com, custompublishingcouncil.com, duetsblog.com, hanleywoodmarketing.com, interactiveangle.com, pokethebeehive.com, webinknow.com
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