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The Book Publicity Blog
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News, Tips, Trends and Miscellany for Book Publicists
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The Book Publicity Blog The Book Publicity Blog News, Tips, Trends and Miscellany for Book Publicists Home About Contact / Submitting Tips NPR Books Watch Contest The Answer’s on the Internets! The Papyrus Files What you need to include in your email signature As a book publicist, I often correspond with journalists and bloggers, via email as likely as not, these days. If I’m reaching out to someone with an unsolicited email, I want to make it as easy as possible for the recipient to get back to me — either by email or by phone — or, if they forward on my message to another, for that person to respond. The reverse should also be true … but you’d be surprised at the number of bloggers and journalists who ask for review copies of books but who fail to provide mailing addresses. Enter the esignature. There is lots of information that you can include in an esignature (Twitter handles, forthcoming books), but here are some features that I consider “must haves,” in ord...
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