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Dealership Demographic Targeting | DealerOn
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content

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Knowing how different groups of people use the Internet can help your auto dealership effectively target your online marketing and earn more sales. When you take the time to segment and understand your market, it becomes easier for your dealership to send the right message to the right people at the right time, resulting in more sales for your dealership. It seems as though one of the factors that most determines how users browse the Internet is gender. eMarketer recently conducted a study that found slightly more women say they use the Internet than men. The study also found that men tend to browse the Internet longer per online session that women do. One reason for this increase in online engagement for men could be that men are more interested in watching online videos than women are. Y...
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