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The Creator Economy, Grown Up: What We Saw at VidCon 2025
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Across both the panel and the wider VidCon event, one thing came through loud and clear: today’s creators—regardless of niche or format—are operating like entrepreneurs, balancing creation, connection, and commerce all at once. VidCon felt less like an industry reunion and more like a strategy summit. The footprint was tighter, the conversations more focused, and emerging creators showed up in full force—with a vision, not just a need for virality. And the direction? Forward. Podcasting: From Passion Project to Powerhouse Podcasting was a major theme throughout VidCon. Not just as a format, but as a foundation for serious creative businesses. It seems like more and more creators are anchoring their brands in serialized media and building out full ecosystems around their shows, think live tours, exclusive media, memberships, merch, and even spin-off series. It’s clear that podcasting isn’t just a side hustle anymore. It’s the center of gravity for creators who want to connect deeply, bu...
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The Creator Economy, Grown Up: What We Saw at VidCon 2025