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Demodern paves the way for The MINIverse
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Philipp on 8/24/2022 Demodern paves the way for The MINIverse A new Brand Experience As part of its future digital strategy, MINI wants to enable a new kind of brand experience for both existing and new target groups with its own metaverse. The experience, launched at this year’s gamescom, is a virtual world consisting of six neighbourhoods that are entirely dedicated to the features and special characteristics of the MINI Concept Aceman. The MINIverse is the first metaverse to dispense with traditional avatars and u...
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