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Veeva Systems is the monster SaaS that most people think of when they think of vertical software. The Company was built on a simple premise: life sciences companies have radically complex processes and procedures that can make traditional horizontal software tools difficult to implement. It’s the kind of software company that is so industry-specific, that most company outbound marketing is just targeted at recruiting talent to work for the firm because anything that is even remotely specific is getting sent to an industry inside directly. The Company is a cloud-based SaaS solution that provides customer relationship management (CRM) solutions specifically designed for the life sciences industry. It was founded in 2007 by Peter Gassner, a former senior vice president at Salesforce.com. The idea for Veeva came to Gassner when he realized that the life sciences industry needed specialized CRM software that could help them manage their complex relationships with healthcare providers, pati...
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