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The importance of social media for e-commerce brands
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Compare and contrast this with traditional means of marketing like radio, print or TV. Of course, they do target – a TV ad during an afternoon soap opera will resonate with the female audience, but the level of targeting the social media platform offers cannot be matched. There was once a time when social media was used to share experiences. From a simple poke to nudges, it wasn’t the most hallowed beginnings. But those days are long gone. Today, it’s the most influential technology of the 21st century. It’s all about going online to check product reviews, new launches or seeking services. For example, before booking a hotel room, people read reviews anddecide accordingly. Similarly, prior to investing in a good laptop, people usethe internet for thorough research and only then make their purchase. Sufficeto say, social media can make or break your business. The widespread stardom that social media has sought has no longer made it a luxury but a necessity. Millions of ...
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