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In this second reflection on business models (you can read the first one here), Toby digs into why they have become critical to corporate and growth strategy. This is fundamentally a story about speed of change: how new technologies have lowered the barriers to innovation and competition, and how this brings exciting potential opportunities, but equally the need for a mindset of curiosity, to spot the competition that looks nothing like you!- TomThanks for reading Ten thousand and two! Subscribe for free to receive new posts direct to your inbox.SubscribeWe didn’t talk about business models at the turn of the millennium. We had a few stories from the past such as IBM moving from typewriters to mainframe to consulting, and Nokia from wood and paper pulp through tractors to mobile phones, but these transitions were so infrequent they were notable. And business leaders really didn’t see this as part of their mandate.Our further contention is that the ease of business model creation and ...
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