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PRSSA Kent PRSSA Kent Home About Us 2013-2014 PRSSA Kent Executive Board Photos Subscribe to feed PRSSA National Conference Review: Integrated Marketing Communications through Social Media December 10, 2013 in Conference , Guest Blog | Tags: conference , guest blog , integrated marketing communications , national conference , Navjot Grewal , PR , PRSSA National , PRSSA National Conference , Public Relations , Social media | Leave a comment by Navjot Grewal Today we hear a lot about Integrated Marketing Communications, but what does it mean for PR professionals in the age of social media? Keith Quesenberry shared useful advice on how to integrate social media in communications at the PRSSA 2013 National Conference in Philadelphia. Quesenberry, a lecturer in the Center for Leadership Education at the Johns Hopkins University and instructor at the Integrated Marketing Communications (IMC) Graduate Program at West Virginia University, said that tradit...
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