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Zeynep Özata - Blogistan
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Pazarlama Notları
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Zeynep Özata - Blogistan
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2026-03-10 00:32:36
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Zeynep Özata - Blogistan | Pazarlama Notları Zeynep Özata – Blogistan Home Hakkimda Türkiye’de Pazarlama Biliminin Akademik Tarihi Biraz geç kalmış olmakla birlikte, çok uzun zamandır vermeyi heyecanla beklediğim bir haberi nihayet buradan duyurma zamanı geldi. Sevgili Muazzez Babacan hocamızın önderliğinde, Türkiye’nin dört bir yanından 30 akademisyenin destek verdiği “ Türkiye’de Pazarlama Biliminin Akademik Tarihi ” kitabı nihayet Beta yayınlarından çıktı. Geçen hafta kitap elime ulaştığında içimi tarifsiz bir heyecan sardı. Uzun zamandır hiçbir şeyi bu kadar sabırsızlıkla beklememiştim sanırım. Pazarlama biliminin geçmişini ve bugününü anlatan, geleceğe miras olacak bir eser çıktı çünkü ortaya. Başta Muazzez Hocamız olmak üzere kitapta emeği olan tüm hocalarımıza teşekkür etmek istedim. Kitapta ne var bu kadar önemli derseniz, kitap temel olarak beş ana bölümden oluşuyor; Bölüm: Dünya’da ve Türkiye’de Pazarlama Eğitimi’nin Gelişimi Bölüm: Bileşen ve Düzeyleriy...
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