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Loyalty Redefined
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Pushing the envelope, over the top, crossing the line, cutting edge - If you would like to read or share key trends, innovations or breakthroughs that could influence and redefine Loyalty, CRM and Mar
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Loyalty Redefined skip to main | skip to sidebar Loyalty Redefined Pushing the envelope, over the top, crossing the line, cutting edge - If you would like to read or share key trends, innovations or breakthroughs that could influence and redefine Loyalty, CRM and Marketing, this is the blog for you. Thursday, October 30, 2014 Playing "The Zone": a new way to look at loyalty marketing. I was recently rereading the 2013 Loyalty Manifesto from Loyalty Truth and there was one term that popped out to me because I hadn’t seen it before: “contextual loyalty”. It was coined by Loyalty Truth to describe the current loyalty landscape where, due to the emergence of mobile and social media, there are now a number of ways that your company or brand can engage with customers—and customers can engage with you. The manifesto cited several key components of this new contextual loyalty, but for me this aspect stood out: (Contextual loyalty) shifts the focus of customer engagement f...
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34 - blogger.com, linkedin.com, nationredefined.blogspot.com, futureredefined.blogspot.com, justredefined.blogspot.com, miroslodki.wordpress.com
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