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About Gerry. Gerry has developed Top Tasks, an information design framework that helps identify what truly matters to people, design an information architecture, and measure the ability of people to c
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Home - Gerry McGovern Gerry McGovern Home Insights Books Consulting Contact Gerry McGovern Big Tech drives overconsumption (Part 3) Next issue: January 8, 2024 The meta-crisis we face is overconsumption and practically the entire infrastructure, strategies and tactics of the technology industry are about devouring overconsumption. Netflix, YouTube and TikTok want to turn you into binge addicts. Google, Facebook and Twitter are advertising companies focused on enga... Read More » About Gerry Gerry helps organizations reduce data waste by designing simpler, lighter, more environmentally friendly websites and apps. He developed Top Tasks, a research method that identifies what really matters and gets rid of what doesn't. Top Tasks can result in an 80–90% reduction in content, clearer menus and links, and better search results. Over a 20-year period, Top Tasks has...
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