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Gonto — An engineering approach to marketing
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Gonto is a software engineer that now works on Marketing. He found a way to combine my 2 passions and apply my engineering thinking model to Marketing
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Gonto — An engineering approach to marketing
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2025-12-21 18:59:22
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Gonto — An engineering approach to marketing Gonto Menu Close Home About Thoughts Expertise Contact An engineering approach to marketing The rise of the CTMO Read more About me Hi! I’m Martin Gontovnikas, but everybody calls me “Gonto”. I’m a software engineer that now works on Marketing. Wait, what? Yes, I found a way to combine my two passions and apply my engineering thinking model to marketing. Twitter Linkedin Github My story Methodology The engineering approach Marketing is all about sending the right message to the right audience to get an expected response. Even though this sounds easy, it’s certainly not. An engineering approach lets you decompose this big problem into smaller pieces that you can tackle by running continuous experiments that are validated by data . 1 Decompose 2 Formulate 3 Define 4 Run 5 Verify 6 Iterate 1 Decompose your proble...
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