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McCarthy Digital
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Founded by Peter McCarthy, Co-founder of The Logical Marketing Agency, McCarthy Digital is focused on exploring the intersection of marketing, data, technology, and publishing.
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McCarthy Digital
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McCarthy Digital McCarthy Digital Home/Blog About Marketing, data, technology, publishing The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare July 8, 2014 by Peter McCarthy Leave a Comment …if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective truth. –Nate Silver, The Signal and the Noise I recently had the pleasure of returning to the lovely Harbourfront district of Toronto to attend and speak at Book Summit Canada 2014. I did two sessions, one called “ Big Ideas from Big (or Small) Data ” and one a follow-up to a session I did last year called “By the Numbers.” Many attendees asked that I share the slides that accompanied the talks, particularly the first, with which I really ...
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