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RIES | Positioning Pioneers | Consulting
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Founded by Al Ries in 1963. RIES is the Pioneer of Positioning. Bestselling authors of Positioning, Focus, Immutable Laws of Branding, Visual Hammer, and Fall of Advertising & Rise of PR. Global posit
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RIES | Positioning Pioneers | Consulting ?> About Sessions Client Cases Books Articles Let's Talk About Sessions Client Cases Books Articles Positioning in the global mind Building a global brand is more challenging than ever, we are the pioneers of positioning and will guide you in understanding the global mind and how to best position your brand for success. The first step in positioning has nothing to do with your product or service. The first step is understanding the perceptions in the mind of the consumer. Opportunity lies in finding the open hole in the mind and being the first to fill it with your brand. The RIES session approach is like no other. Learn more. RIES Sessions What we do Every company is in a different stage, at RIES we work together to outline the issues and navigate the solutions. Positioning What does your brand stand for in the mind? What is your category? Consumers think category first. The best way into the mind is with ...
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