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How translation makes life easier and brands more popular
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2026-03-01 18:26:50
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| How translation makes life easier and brands more popular Skip to content View menu View sidebar How translation makes life easier and brands more popular Blog home Chi sono About me Contacts Blog home Chi sono About me Contacts 1 January 2021 4 January 2021 by Laura Cattaneo Transcreation: is it just translation or something more? copywriting , creativity , marketing , transcreation , translation copywriting , marketing , marketing translation , transcreation , translation [An article originally written in Italian for the blog STL Formazione ] Is transcreation simply a good translation or is it something else? This is a topic of heated conversation even among industry experts. To try and gain a better understanding, let’s start with a definition. Focus, needs and goals. Transcreation, a portmanteau word originating from the fusion of translation and creation , is a mix of translation and copywriting. It is more than transla...
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