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About This And That

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About This And That

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About This And That Home About KRags About This And That Feeds: Posts Comments Product Led Growth November 19, 2024 by tskraghu An extract from an interview-transcript providing valuable insights, incl some actionables for Indian market as well, for companies building products and solutions.  Edited for brevity and clarity. Every attempt is made to be faithful to the original. Varun Parmar on product-led sales | McKinsey  November 6, 2024 Adobe’s Varun Parmar, throughout his career, has led product teams at technology companies that are leaders in product-led growth (PLG), such as Box, Miro, and Adobe.  Discusses product-led growth (PLG)… Key points: ’1.  Philosophy for PLG is deeply rooted in the belief that a great product should be the primary driver of growth for a business – user acquisition, conversion, retention, and expansion are all primarily driven by the product itself converting new users into strong advocates for the product. Strongly working alo...

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