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Neural One – Atribución de marketing en tiempo real Skip to content Inicio Privacy Policy Blog Inicio Privacy Policy Blog Atribución de marketing en tiempo real La Inteligencia artificial al servicio de eficacia de los medios Nuestra misión “La atribución marketing es vital para conocer la efectividad de tu plan de medios y la inteligencia artificial nos ayuda a conocer el ROI real de cada euro invertido en publicidad”. Nacho Suanzes Chief Strategy Officer de Neural.ONE. Hemos construido una tecnología única en el mercado Es capaz de reconstruir todo el Customer Journey de las audiencias alcanzadas con las campañas publicitarias. Nuestro algoritmo basado en redes neuronales utiliza cientos de parámetros a nivel de usuario como; Impresiones, clics, vistas, comportamiento, visibilidad, ratios de abandono, tiempos consumidos, conversión, no-conversion, categorías productos, diferentes targets y un largo etcétera para realizar complejos cálculos en tiempo real...
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