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Revamping Michael Pollan’s digital presence
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For acclaimed author Michael Pollan, his website serves as a comprehensive hub for his extensive body of work. Recently, our Special Projects Team at Automattic updated Michael’s WordPress site, transforming it into a well-organized and beautiful resource. As most client work goes, it started with a tight deadline. Michael needed his site updated for his upcoming film, Food, Inc. 2, which he knew would generate a lot of traffic to his site. The task — refresh the site’s design, clean up his content, and do it all ahead of the film’s launch. A prolific portfolio Updating the site was challenging due to the breadth and variety of content that needed to be organized. Michael’s site is a complete archive of his work, including: 10 books (seven of which have been New York Times bestsellers!). Over 100 written articles dating back to 1988 for publications like The New York Times, The Atlantic, and The New Yorker. Six films. Resources, class material, and other...
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