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created at
2025-03-19 06:53:12
updated at
2026-01-05 15:28:59
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https://sustainability.decathlon.com/our-story
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title
Our story
excerpt
content
Unselected DECATHLON is more than just a brand name. It's a real story, a human adventure that began in 1976.Michel Leclercq's idea was to sell equipment for several sports rather than just one, so that everyone could choose their sport. With a philosophy that emphasised the quality of first price products and the accessible price of the top-of-the-range product, Leclercq had a very effective sense of business.His other key aim is to be useful for people through sport. Unselected "Treat your customer as if they were your best friend." "The goal of the day is not to have made the biggest turnover, but to see our customers coming back in six months, in a year.""It's forbidden to cheat a customer at DECATHLON." Unselected Since 1976, DECATHLON has been driven by a single mission: to make sport accessible to all. This mission, more than just a slogan, is the very DNA of the company, guiding its choices and inspiring its actions on a daily basis.From product innovation ...
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