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Omoda partners with Europe's leading UGC platform, Flowbox
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Table of Contents Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so. One of their goals has always been to inspire customers along their shopping journey, which has stirred the brand to seek out a partnership with Europe’s leader in User Generated Content (UGC), Flowbox. User Generated Content is visual content shared by users on social media, which features a brand’s products in action. This content can be collected by a UGC platform and integrated into the brand’s eCommerce website to increase conversions and engagement – as demonstrated by Omoda. “We had all of this social content, and we strive to be an inspiring company. So we thought: Why don’t we just put all of this content on our webpage to inspire our customers even more?” said Iris Teunissen, who heads Influencer M...
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Paula Puga
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