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KARL LAGERFELD expands immersive retail experience with UGC
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Table of Contents KARL LAGERFELD is a fashion brand that celebrates the colossal legacy and spirit of its founder through their innovative design aesthetics. Driven by customer engagement, this living homage to Karl himself is continuously looking for new ways to expand their immersive retail experience. To fulfil this desire within their eCommerce, the brand partnered with Flowbox, Europe’s leading User Generated Content platform. By collecting User-Generated images from social media that feature the iconic KARL designs and integrating them into carousels and galleries within their online store, the brand is able build upon this immersive brand experience by enveloping customers within it. And thanks to a tool like Flowbox, collecting, managing, and publishing authentic customer content is easy. Sof Michaels, VP of Business Development at Flowbox, said,“We are delighted to welcome one of the worlds leading fashion brands, KARL LAGERFELD to ou...
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Paula Puga
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