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created at

2025-04-02 13:03:25

updated at

2026-01-19 03:28:41

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Content

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What is CPQ?

excerpt

content

What is CPQ? Too often, when companies embark on a project to determine which (if any) CPQ solution is best for them, they come to the conclusion that CPQ really stands for Confusing Plethora of Questions and their frustration with the project stalls the project. To avoid this, we will start with the easy part of unpacking the acronym, and then helping you understand your needs and if CPQ software is the right solution for your sales team. C is for “configure” P is for “price” Q is for “quote.” Behind each letter is a lot of business details, of course, but the basic idea is this: “CPQ software accelerates the quoting process by enabling sales teams to quickly configure, price and quote the perfect solution for any customer in minutes.” In other words, CPQ solutions increase sales productivity while accelerating sales velocity. Does that matter? You bet it does. Success in the digital econ...

author

japaricio

updated

1770045518

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