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created at
2025-04-06 20:26:45
updated at
2025-12-31 21:53:27
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title
301 Redirect Webflow
excerpt
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301 redirects serve as digital bridges that guide users and search engines from old URLs to new destinations when websites undergo changes. These permanent redirects preserve SEO value while maintaining seamless user experiences during site migrations, URL restructuring, or content consolidation. Understanding how to implement 301 redirects effectively in Webflow can make the difference between losing years of SEO progress and maintaining your hard-earned search rankings.What Are 301 Redirects and Why They Matter301 redirects represent permanent URL changes that automatically forward visitors from outdated web addresses to their new locations. When someone clicks on an old link or types in a previous URL, the server responds with a 301 status code and instantly redirects them to the updated page. This process happens behind the scenes, creating a smooth transition that users barely notice while preserving the link equity that search engines have assigned to the original URL.The permane...
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