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actioncy. | Agile Marketing in the Game Industry: An Introduction
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Agile Marketing in the Game Industry: An IntroductionAgile isn’t only about development. It might be just the mindset needed to level-up your game marketing...Will FreemanGame marketing isn’t what it used to be.In a not so distant past marketers had to focus on just a handful of channels, deploying long-established strategies to connect audiences with games and gaming brands. Some may even remember it fondly as a simpler time, when a single marketing plan document set out exactly how the following months and years would play out. Long before launch day, everything was set rigidly in place, with any changes to that plan incurring a tremendous effort and last minute complications.Then wealth of new opportunities presented themselves to game marketers, and those conventional approaches started to lose their relevance.The rich mixIn the last decade or so the game industry has seen the rise of social media, streaming, influencers and chat-servers. As an ever increasing range of demographi...
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