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created at
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title
Monthly Marketing Tip: Being Pinteresting… | News for Authors
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Pinterest’s meteoric rise has made it the number three social network, behind Facebook and Twitter. As Pinterest develops, people are using it to go beyond recipes and home décor. Here, we suggest ways authors can use Pinterest to build their brands and generate useful traffic. What Is Pinterest? Pinterest is an image-based social networking and social publishing site. Think of it as virtual scrapboarding. Pinterest makes it easy to create themed image boards that are visually stunning. Popular categories include crafts, weddings, travel, recipes, and home décor. As well as creating boards to keep note of things they have discovered, people often browse boards in search of new ideas or products. Who Uses Pinterest? Pinterest is the most female-friendly social media site, with women making up 82 percent of users. Users spend longer on Pinterest than Twitter: an average of 16 minutes per day. Even the president of the United States is now pinning! The site dre...
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