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Build a strong internal linking strategy
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Internal links connect one page or post on your website to another page or post on the same website. These connections create pathways that help both visitors and search engines navigate and understand your site’s structure. What you’ll learn: How internal links benefit your SEO. Best practices for effective internal linking. How to create strategic anchor text. Where to place internal links for maximum effectiveness. Why internal linking matters for SEO Internal links do more than just help visitors navigate your site—they play a crucial role in your SEO strategy: They help search engines discover, understand, and index your content. They establish content hierarchy, showing which pages are most important. They distribute page authority throughout your site. They increase the time visitors spend on your site, a positive signal to search engines. Search engines view frequently linked pages as more authoritative and important, potentially improv...
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